Project Overview:
The project entailed the redesign of an existing brochure for the Department of Biochemistry and Molecular Biology's (BMB) Ph.D. program. The primary objective was to enhance the representation of the department's program, facilitating its promotion during recruitment events and delivering a succinct overview of the degree.
Process:
The process began with an in-depth analysis of the University of Florida's branding and marketing guidelines. Recognizing the client's preference for in-house printing, I strategically designed the brochure with intentional margins, ensuring it did not bleed to the edge. Additionally, I incorporated captivating photos providing prospective students with an immersive glimpse into life on the UF campus and the BMB Ph.D. program.
